For almost 20 years, Pam Roach has assisted public, private, and nonprofit clients with building their reputation and connecting with their target audience. Utilizing her proven experience and expertise, Pam is able to work with clients to produce outcomes that earn customer’s trust and bridge communication gaps. Simply put, Pam Roach Public Relations helps businesses build good will in the communities in which they operate.
WHY CHOOSE US
DECADES OF EXPERIENCE, EXPERTISE AND LEADERSHIP
We help our clients project an authentic image, reinvest in their surrounding community, and engage in socially responsible business practices. The end result is:
• Earned trust with stakeholders
• Bridged communication gaps
• Promoted responsible business practices
• Enhanced personal and business reputation
What is a Purpose-Driven Business?
Large and Small organizations whose core values are grounded in something greater than just making profits; they also want to make change in communities they serve. Their business actions are driven by what they stand for and against, and are manifested in the form of community projects and employee programs that improve others’ lives.
What Challenges Do They Face?
- They positively impact communities they serve, yet are the best kept secret in town;
- They feel called to do something greater with their businesses, but feel invisible and/or irrelevant in the face of larger companies with larger media budgets;
- They want to make a difference in the world, if only they knew how to tell them more about what they do;
- They are ready to elevate their reputation in a way that makes consumers proud to be their customers; and
- They want to save time and money with proven reputation-building methods that will position them as an authority in their field.
Unless purpose-driven business leaders position themselves as go-to-experts in their niche, their work will remain in the shadows and their stories could go untold. As a fellow purpose-driven business, Pam Roach Public Relations understands these challenges and is committed to improving the visibility, credibility and relevance of their work. We will help them stand out in an already crowded marketplace.
Pam Roach is a dedicated professional who works tirelessly to achieve the goals of her company, her clients and any board in which she serves. As Chair of our Board, Pam brought the level of excellence to new heights and we continue this professionalism today as a legacy from her leadership. March 6, 2012
Jay Burress, President & CEO at Visit Anaheim (Former President/CEO, Arlington Convention & Visitors Bureau)
Pam is a pro’s pro. She is a leader who understands how to build trust and bring people together to achieve a common goal. She also has a wonderful sense of all aspects of public relations - from the media’s perspective and needs, to understanding government, to building community. She did a great job as chairman of the Arlington Convention and Visitors Bureau Board. March 5, 2012
Dale Petroskey, Dallas Regional Chamber (Former Executive VP, Texas Rangers)
Pam is a talented PR professional with a real focus on getting results. Her objective is not a “check the boxes” method, but is based upon very extensive and thorough research to ensure the highest impact from every PR campaign. This tailored approach provided my firm with a cost-effective solution and was a great benefit. January 14, 2015
Cecilia Edwards, Partner at Everest Group
Pam has led the communications and public relations effort in a number of public sector initiatives in which I have been involved. In each instance she has worked to understand the audience and then develop and implement strategies to ensure effective communication and clear messaging. She has successfully coached our engineering team on clear and concise communication - not an easy task! She has a great attention to detail and keeps discussion and messaging on point. Ultimately she was critical in our team’s successful engagement with a challenging public. January 31, 2015
Burton Johnson, Former Assistant VP, Michael Baker International, Inc.
Pam helped our company gain a strong sense of leadership and commitment within our industry and business community. She consistently brought PR opportunities to our leadership team and had us prepped and ready for all of our interviews with the media. In addition, her passion for promoting socially responsible business practices has helped us align our business objectives with community outreach. I recommend Pam as a necessary resource for any business that is ready to take the next step in public awareness. April 6, 2012
Craig Lloyd, President & CEO, Glint Advertising & Design, LLC
Pam worked as a sub-consultant on a sensitive study where public outreach was a critical issue. Hired to manage the overt public outreach tasks, Pam exceeded our expectations to providing expert guidance for all aspects of the study related to determining how the public might respond to potential solutions. Her role in the first study led to her selection as a sub-consultant for a program management contract to provide strategic guidance for addressing public stakeholders in future specific studies. April 2, 2012
Steven Eubanks, Chief Stormwater Engineer at City of Fort Worth
Pam is an exceptionally talented public relations professional with a results-driven approach. She created and implemented an extensive media relations plan to generate trust with and attract Gen X and Gen Y prospects in the Dallas/Fort Worth market area. At the completion of her contract (in 2007-2008) we were at the 75% mark of our goals. She was an outstanding communicator throughout the process and in addition to be a highly skilled specialist in her field, she thoroughly understood the big picture and provided a skilled and strategic approach to her program. I would welcome the opportunity to work with Pam again on other projects. January 18, 2015