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Category: Reputation Management

On April 26, 2016

In Pursuit of Purpose and Profit: Doing Good is Just Good Business!

Doing good is just good business. That is why the phrase “purpose-driven” is fast becoming the new direction in building reputations online and off. Some have mistakenly viewed it as a passing trend, afterall, aren’t most businesses purpose-driven – i.e. existing for the purpose of making a profit? The truth is that many companies are indeed