Relationships, reputation and responsibility. Three key elements no organization can do without. All three can either raise or lower a company’s profile. That’s why our CSR consulting services help you proactively strengthen key stakeholder relationships by promoting the impact of your socially responsible business practices so that your good reputation remains in-tact.
Your reputation is our first priority. That’s why developing a public relations plan is key to understanding the needs of your target audiences. Don’t waste time using a one size fits all method to manage your reputation. We work with you to customize a strategy that fits your needs and the needs of your marketplace.
At Pam Roach Public Relations:
- We take a research-based approach to understanding our clients’ needs and the expectations of their stakeholder populations.
- We develop strategic public relations plans that outline clear messaging strategies to guide our clients’ communication efforts.
- We use PR as a powerful tool to help our clients maintain open communication and build trust with customers, employees, investors and the community at large.
In addition to producing high quality products and services, proactively keeping your stakeholders (customers, employees, investors, and the community at-large) informed about your progress, challenges and triumphs is key to building credibility. Using media as an objective third-party resource to publicize your messages is paramount.
To strengthen your reputation, don’t waste time creating media messages that miss the mark. We do the research for you to identify a messaging strategy and appropriate communications tools. Whether you are trying to announce a new initiative, publicize expansion of current business activities, or establish a favorable reputation amongst key target audiences, publicity is a powerful tool to get you there. We listen to your needs and work with you to accomplish your publicity goals.
Corporate Social Responsibility
Companies earn high credibility through transparency, adopting widely accepted industry standards, acknowledging obstacles, and partnering with stakeholders. Companies can benefit greatly when their corporate actions are aligned with the goals and expectations of independent stakeholders. Our PR counseling services can help you appropriately demonstrate your company’s corporate responsibility practices in line with the needs of your stakeholder populations.
At Pam Roach Public Relations:
- We educate our clients on ways to integrate transparency, trust, authenticity and social leadership into their CSR goals.
- We educate our clients about the value of CSR to their bottom line.
- We improve the relevancy of our clients’ CSR initiatives so they achieve measurable outcomes.
- We develop communication strategies that inform our clients’ stakeholders about their CSR activities.
Companies need to be positioned in communities as desirable, trusted, and respected assets. To be successful in planning its community reinvestment programs, a company has to be sensitive to the culture and values of the communities in which they operate. They should also understand how a community makes decisions, who gets involved, and why they get involved in influencing decision-making processes.
At Pam Roach Public Relations:
- We develop relevant community involvement strategies that are consistent with our clients’ business goals.
- We build strong community partnerships that yield tangible results.
- We understand the practical realities of running a business, so we help our clients to first leverage existing resources before exploring further options.
“Purpose-driven” is the new “Black” for leading businesses. It is the new garment of sophistication required to meet the dress code of society now being enforced by consumers. Those who come “dressed to impress” – not just looking good, but actually doing good – get noticed. Higher purpose leads to higher profits. Make sure that your work has a broader impact on society not just your bank account. These types of investments always bring returns – consumers will welcome your products and provide magnificent support.
At Pam Roach Public Relations, we show you how to assess your higher business purpose and design initiatives (programs, projects, services) that resonate with your target audiences and get you noticed.
Pam Roach Public Relations understands these challenges and is committed to improving the visibility, credibility and relevance of their work. We will help them stand out in an already crowded marketplace.
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Pam Roach is a dedicated professional who works tirelessly to achieve the goals of her company, her clients and any board in which she serves. As Chair of our Board, Pam brought the level of excellence to new heights and we continue this professionalism today as a legacy from her leadership. March 6, 2012
Jay Burress, President & CEO at Visit Anaheim (Former President/CEO, Arlington Convention & Visitors Bureau)
Pam is a pro’s pro. She is a leader who understands how to build trust and bring people together to achieve a common goal. She also has a wonderful sense of all aspects of public relations - from the media’s perspective and needs, to understanding government, to building community. She did a great job as chairman of the Arlington Convention and Visitors Bureau Board. March 5, 2012
Dale Petroskey, Dallas Regional Chamber (Former Executive VP, Texas Rangers)
Pam is a talented PR professional with a real focus on getting results. Her objective is not a “check the boxes” method, but is based upon very extensive and thorough research to ensure the highest impact from every PR campaign. This tailored approach provided my firm with a cost-effective solution and was a great benefit. January 14, 2015
Cecilia Edwards, Partner at Everest Group
Pam has led the communications and public relations effort in a number of public sector initiatives in which I have been involved. In each instance she has worked to understand the audience and then develop and implement strategies to ensure effective communication and clear messaging. She has successfully coached our engineering team on clear and concise communication - not an easy task! She has a great attention to detail and keeps discussion and messaging on point. Ultimately she was critical in our team’s successful engagement with a challenging public. January 31, 2015
Burton Johnson, Former Assistant VP, Michael Baker International, Inc.
Pam helped our company gain a strong sense of leadership and commitment within our industry and business community. She consistently brought PR opportunities to our leadership team and had us prepped and ready for all of our interviews with the media. In addition, her passion for promoting socially responsible business practices has helped us align our business objectives with community outreach. I recommend Pam as a necessary resource for any business that is ready to take the next step in public awareness. April 6, 2012
Craig Lloyd, President & CEO, Glint Advertising & Design, LLC
Pam worked as a sub-consultant on a sensitive study where public outreach was a critical issue. Hired to manage the overt public outreach tasks, Pam exceeded our expectations to providing expert guidance for all aspects of the study related to determining how the public might respond to potential solutions. Her role in the first study led to her selection as a sub-consultant for a program management contract to provide strategic guidance for addressing public stakeholders in future specific studies. April 2, 2012
Steven Eubanks, Chief Stormwater Engineer at City of Fort Worth
Pam is an exceptionally talented public relations professional with a results-driven approach. She created and implemented an extensive media relations plan to generate trust with and attract Gen X and Gen Y prospects in the Dallas/Fort Worth market area. At the completion of her contract (in 2007-2008) we were at the 75% mark of our goals. She was an outstanding communicator throughout the process and in addition to be a highly skilled specialist in her field, she thoroughly understood the big picture and provided a skilled and strategic approach to her program. I would welcome the opportunity to work with Pam again on other projects. January 18, 2015